Privacy Policy

Last updated: April 28, 2025

Welcome to our website ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

1. Information We Collect

We may collect information about you in a variety of ways, including:

• Log & Usage Data: IP address, browser type, pages visited, time spent, referring URLs, and other diagnostic data collected automatically when you access the site.
• Cookie & Tracking Data: Small data files stored on your device. See Section 5 for details.
• Advertising Identifiers: Identifiers passed through URL parameters (e.g., ttclid, fbclid) used for ad attribution.
• Voluntarily Provided Data: Any information you submit via contact forms or other interactive features.

2. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the website and its content.
• Measure advertising performance and attribute conversions to the correct advertising campaigns.
• Personalize content and advertisements shown to you.
• Comply with legal obligations and enforce our Terms of Service.
• Detect and prevent fraud, abuse, or security incidents.

3. TikTok Pixel & Advertising Measurement

Our website uses the TikTok Pixel, a piece of JavaScript code provided by TikTok Inc. The Pixel allows us to measure the effectiveness of our TikTok advertising campaigns by tracking actions visitors take on our site (such as page views and content interactions) after seeing or clicking on a TikTok ad.

The TikTok Pixel may collect the following data:

• Page URL and referrer URL
• Device and browser information
• IP address (may be hashed or truncated)
• TikTok Click ID (ttclid) passed through ad URLs
• Hashed email address or external user ID (where applicable)

This data is transmitted to TikTok and processed in accordance with TikTok's Privacy Policy. You may opt out of TikTok's interest-based advertising by visiting TikTok's ad settings or by using your device's opt-out mechanism.

We may also use Google AdSense for Search (AFS) to display search-based advertisements. Google's use of advertising cookies is governed by Google's Privacy Policy.

4. Third-Party Advertising & Measurement

We work with third-party advertising partners to deliver and measure ads. These partners may use pixels, beacons, or SDKs to collect information about your interactions with our site and ads. The data collected may include:

• Conversion events (e.g., page views, content views, add-to-cart signals)
• Attribution data linking ad clicks to on-site behavior
• Aggregated audience insights

Our current advertising measurement partners include TikTok, Google, and Meta (Facebook). Each partner operates under its own privacy policy, which we encourage you to review.

5. Cookies & Similar Technologies

We use cookies and similar tracking technologies (web beacons, pixels) to track activity on our site and hold certain information. Cookies are small files placed on your device.

We use the following types of cookies:

• Strictly Necessary Cookies: Required for the website to function. They cannot be switched off.
• Performance & Analytics Cookies: Help us understand how visitors interact with the site (e.g., pages visited, errors encountered).
• Advertising & Targeting Cookies: Set by our advertising partners (TikTok Pixel, Google AFS, Meta Pixel) to build a profile of your interests and show you relevant ads on other sites.
• Functional Cookies: Enable enhanced functionality and personalisation.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our site may not function properly. You may also opt out of interest-based advertising through the Digital Advertising Alliance or the Network Advertising Initiative.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Advertising measurement data is typically retained for up to 180 days unless a longer period is required by law.

7. Data Sharing & Disclosure

We do not sell your personal data. We may share your information with:

• Service Providers: Third parties that perform services on our behalf (hosting, analytics, advertising).
• Advertising Partners: As described in Sections 3 and 4 above.
• Legal Requirements: If required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

8. Children's Privacy

Our site is not directed to children under 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

9. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict processing of your personal data, or to object to certain uses. To exercise these rights, please contact us at the address below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by updating the "Last updated" date at the top of this page. Your continued use of the site after any changes constitutes acceptance of the new policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at: Contact Us page.